No, really. Look:
I look forward to the weekly changing of the print ads in our elevators. Honestly, they give me such great comic relief as I take the long ride up and down to my flat. Sometimes I'm grateful for the language barrier, because it's always fun to guess exactly what the ad agency was hoping to accomplish (or advertise for that matter!).
Upon seeing this one, Nat remarked that Chinese kids are made of tougher stuff than other kids, who usually start out the toddler years eating something more gentle, like Cheerios or cubed cheese, rather than jumping into live crabs...
Welcome to Autumn and Hairy Crab season!